Southwest Airlines, a low-cost airline, has revealed intends to “completely transform the client experience.”
Promised are faster Internet and power outlets, more space for storage in overhead bins, a brand new fare category with increased flexibility and value (Wanna Get Away Plus), as well as an growth of the airline’s beverage and entertainment offerings.
The airline’s Wanna Get Away Plus fare is anticipated to be available to customers later this month.
“Top of our list is giving our customers reliable connections in the air to people stuff that are important and accessible to them on the floor,” Ryan Green, Senior V . p . and Chief Marketing Officer, said in a statement.
“We’re purchasing our onboard connectivity and bandwidth open to each customer with upgraded technology that’s now installed across our existing fleet, a strategy to diversify our Wi-Fi vendors on upcoming aircraft deliveries, and plugging Southwest customers into in-seat power to keep them charged while in the air.”
Southwest will update its current service with Anuvu and form a new partnership with Viasat.
As part of an effort run, the airline has installed Anuvu’s “latest generation of hardware” aboard 40 of their Boeing 737s, offering free Wi-Fi.
Southwest intends to expand the plan to an additional 50 planes by the end of May and also to 350 aircraft by October.
“Having dual providers is extremely manageable,” Southwest Chief Marketing Officer Ryan Green told the outlet.
“And to be honest, what we’re dedicated to and just what we’re interested in may be the end-user experience. We would like our people to possess a high-quality, high-speed, reliable experience when they connect to the internet.”
Finally, Southwest will expand its beverage offerings starting come july 1st with a Bloody Mary mix, accompanied by a ready-to-drink cocktail launching in September along with new options of Hard Seltzer and Rosé.
As for the in-flight entertainment portal, the airline plans to double the amount number of free movies now available by the end of the year.
